Landing Page Winning Formula

Landing pages are the most crucial part of a successful marketing campaign for a business, product launches, business sales pages, e-book download, lead generation, increased brand presence, and more. They act as a focused gateway, often kept at the bottom of a marketing funnel, as they attract highly targeted and interested customers and encourage them to do certain activities that the campaign owner wants them to do. 

This is why a landing page has to be super effective and easy to comprehend so that the targeted traffic can directly tap on the Call To Action button. 

As part of the team of professional web designers at the top web development company in India, we have compiled non-negotiable and actionable tips for a winning landing page to help you convert more visitors. 

1. Clear, Compelling Headline

Goal: Capture the reader’s attention immediately with a bold benefit-oriented headline.

Tip: As much as possible, use short words that convey the value to your leads (visitors).

Data: Reports say, 8 of the 10 never read past the headline

2. Short, value-driven copy

Goal: Present the value of your offer within less than ten words.

Tip: Use bullet points to highlight key benefits and focus on solving the visitor’s problem.

Data: 73% only Scan online instead of reading word-to-word, making your message brief and concise.

3. Eye-catchy Visuals with Clean Design

Goal: Design something aesthetic but not too congested.

Tip: Use clear typography, and imagery of high quality, and keep whitespaces to create an easy experience for the users.

Data: Visual content can boost conversions by as much as 7 times on relevant pages.

4. Clear Call-to-Action (CTA)

Goal: To get visitors to take immediate action.

Tip: Place the CTA button in front of visitors with action-oriented text like “Get Started” or “Join Now”, at least twice.

Data: One single CTA on the landing page increases conversion rates by 28%

5. Build Trust with Social Proof

Goal: Provide testimonials, reviews, ratings, etc.

Tip: Add some testimonials near the CTA to prove your offer’s credibility.

Data: Social proof can increase conversion rates by 15%.

6. Fast Loading Speed

Goal: The landing page should open within 3 seconds

Tip: Use image compression, and code minimization to have minimum load time.

Data: 40% of users abandon pages in 3 seconds or longer

7. Mobile Optimization

Goal: Create a mobile-friendly responsive layout.

Tip: Readable text and clickable buttons, even on small screens.

Data: 57% of users won’t recommend a business with a poorly designed mobile site.

Following these points will help you make winning landing pages for successful campaigns. For you, we have curated an infographic below that more precisely presents a general visual idea of a creative and effective landing page.