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AI-Based Search vs. Elasticsearch For E-Commerce: Which Is Better For Personalization?

AI-Based Search vs. Elasticsearch For E-Commerce: Which Is Better For Personalization?

Introduction Have you ever been overly surprised while shopping online after getting the exact recommended search items that were inside your head before typing them into the search bar? Well, this is the power of e-commerce businesses' personalized shopping algorithms. Henceforth, personalized search has become a key component of driving e-commerce sales. AI-based search engines have taken personalization ...