Better Technologies, Better Results

CategoryMarketing

IMPORTANCE OF PAGESPEED AND LIGHTHOUSE RANKING FOR YOUR SEO

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Lighthouse SEO Ranking

SEO stands for “search engine optimization.” It is the practice of increasing both the quality and quantity of a website’s traffic, as well as exposure to a brand, through non-paid (also known as “organic”) search engine results. Search engines like Google, Yahoo, Bing, etc. are essentially answer-machines. They scour millions of pieces of content and evaluate thousands of factors in...

The Power of the Internet (in Stats)

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Even if you think society has become too obsessed with the Internet, you cannot deny that it has brought many amazing changes to the world. From being able to do your shopping on your phone, to organizing party invitations and so much more, the Internet is becoming a bigger part of your life day by day. There is no question that the Internet has been growing at a rapid rate, however you might not...

Thoughts on Web Design Trust and Engagement (Infographic)

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Web Design Trends 2018

Nowadays, eCommerce is equally, if not more important than, physical stores and should be treated as such. Just as it would be unacceptable to run a dirty store, with outdated design and a counterintuitive layout, an online businesses must care about first impressions and the overall way they conduct their operations with potential online customers. The benefits of carefully thought out web...

How SMEs Should Be Setting Up Their Digital Marketing Budgets For 2019

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Digital Marketing

Search engines have integrated social media optimization or SMO into general SEO, making your activity on Facebook and Twitter an essential element to your search rankings. Marketers who are not up to date with Google’s search algorithm may easily overlook SMO, oblivious of the impact it has on their online visibility. For those who have a nodding acquaintance with the concept, the problem sets...

60 Stats and Trends That Will Define The Future of E-Commerce (Info-graphic)

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E-Commerce has grown exponentially over the years. Now, it’s growth is predicted to shrink little by little until 2021, but its total dollar value in sales will still be a whopping $4.8B. Mobile and Multi-Channel While the move to mobile-first is well underway, research shows that people still prefer to make purchases using desktop. They use mobile devices to research about products. This gives...

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