CRM: The Heartbeat of Your Business
If you see the following statistics, you may understand how beneficial the Customer Relationship Management Software (CRM) is, for a business today. More than 70% of small businesses, almost 95% of companies in tech, and 71% of manufacturing businesses are leveraging CRM, as of July 2024.
Why CRM is called the heartbeat of your business?
CRM helps an organization streamline customer service, marketing, and sales processes, thereby improving customer satisfaction, bringing in and handling new leads, increasing internal efficiency, and boosting sales by maintaining good relationships with their clients. These are essential to keep a business running. This is one of the reasons why CRM is considered the heartbeat of a company.
Effectiveness of using CRM across departments
Sales
- Automating lead scoring and tracking
- Automating sales pipeline
- Automated lead nurture with follow-ups
- Predict future trends in sales
Marketing
- Automating execution and keeping track of campaigns
- Highly targeted personalized ads
- Cross-channel marketing automation
Customer support
- Predicting customer issues and customized support outreach
- Automated troubleshooting and connecting to the right human agents
- AI-powered analytics features, and self-service platforms for making your customer support employees work with ease.
Should you invest in a CRM solution?
No matter how small or big your business size is right now if you are struggling with the following issues daily, you must consider investing in a CRM solution to make your business thrive again.
- Organizing vital data means piling up spreadsheets.
- Customer support representatives are failing to analyze and provide the right solution at the right time to your clients.
- Lack of personalization both in customer service and internal team collaboration.
- Productivity rates of your team are dropping gradually.
- No option for hybrid mode for employees due to a lack of management tools.
Benefits of the modern features of CRM
- Customized contact database
- Automated lead scoring and nurturing
- Easy tracking of marketing campaign results, email sending in bulk feature
- Detailed visualization of the sales pipeline.
- Detailed reports are offered in different departments
- Easy integration with existing software
Build customized CRM, partnering with The top software development company in India
Gone are the days when CRM software was used mostly for sales purposes. Modern CRM solutions are built, keeping in mind the different unique needs of your business. Although SaaS solutions like Zoho CRM, Salesforce, HubSpot, Zendesk, and Monday Sales CRM are popular for serving specific business needs, custom software will always be more beneficial for a business as it integrates only the necessary features based on the aspects of your team you want to improve.
The top software development company in India will help you analyze and decide which aspects of your business need improvement and can benefit the most from a customized CRM solution. Still on the verge of investing in CRM software? Contact for consultation.
