Why Your Customers Are Ditching Stores for Smartphones
Introduction
Do you know 79% of Indians do mobile shopping for their festive season and more than 84% agree that their mobile shopping budget increases compared to the previous year?
Want to know more? Mobile shopping has grown 18.9% CAGR in the last few years!
So, what does this implicate for businesses still operating from brick-and-mortar stores and businesses with a non-functional e-commerce website? It is a clear indication that customer behavior is shifting rapidly towards mobile shopping and trends are being set following that.
Considering this dynamic change, traditional businesses as well as businesses with desktop-friendly e-commerce websites – both need to understand one very important thing, if they fail to cope with this changing consumer behavioral shift to mobile shopping, it will be very difficult for them to even survive in the industry.
In this blog, we will focus on this massive shift towards mobile shopping trends analyzing its reasons, its implications for businesses, trends to ride on, and how the top software company in Delhi – Bluelupin can help businesses dominate in this regime.
You will also love to read how M-commerce brings shopping malls to your home.
5 Reasons Why M-commerce is Getting Popular
The reasons behind the growing craze of M-commerce are quite simple: the rise in the number of smartphones. However, there are other factors contributing to its growth.
- Personalized and tailored shopping experiences.
- Influencers promoting user-generated content on reviews.
- Apps track customer buying journey and their online shopping behavior, only to push notifications and ads of the products customers want to see.
- With M-commerce, consumers are buying anytime (even while waiting in a queue), from anywhere (from a restroom or while traveling).
- It offers the convenience of choosing what to purchase without any external influence, buying from the comfort zone, paying via any medium one prefers, and scrolling endless stocks of product items before buying, to name a few.
What does it mean for your business?
M-commerce has significantly impacted the retail industry as a whole. Knowing that it is here to stay means every retailer will face at least two consequences –
- Declining footfalls in their physical store.
- Increasing competition from existing online retailers.
Growing M-commerce signifies a small business or a physical store needs to offer online shopping experiences via mobile-friendly websites and mobile apps, online payment options, and offline pickup facility too.
This only refers to the need for digital transformation of retail stores, or else being left behind in the competition. This eventually brings new opportunities for a business as tailoring every strategy according to mobile devices means a wider reach to diverse customers, bringing more sales.
Tips to stay competitive – Invest in customized mobile apps, and mobile-friendly websites, integrate emerging technologies, venture into social channels, and adopt online payments.
Top 8 M-commerce trends that Consumers are LOVING right now
- Reports show that consumers prefer customized mobile apps more than mobile-optimized websites.
- Most mobile apps secure personal data like customer name, address, phone number, etc when customers create profiles on those apps. This reduces manual data filling every time one shops via apps.
- Big brands market products through social platforms as well. Hence offering purchase options on their social media profiles facilitates consumer shopping convenience.
- With so many options available at their fingertips, customers love platforms that offer multiple payment gateway options, even cash on delivery too in case of home delivery.
- Push notifications of personalized product recommendations, discounts, and offers on special days, and addressing names while communicating are some of the factors customers are loving right now.
- Just like an employee assisting a customer while shopping in physical stores, customers prefer AI chatbots to assist them while browsing products to find the right fit they are looking for in the item list.
- The convenience of finding products and shopping using voice search only will become the most popular trend for everyone to follow.
- The inclusion of AR, VR, and Mixed Reality empowers consumers with virtual trial options, that too from the comfort of your safe space.
How the top Software Development Company in India helps you sell online via smartphones
Bluelupin Technologies is a top software development company in India and also a leading mobile app development company. Businesses can succeed in a mobile-first world with advanced solutions provided by Bluelupin, empowering them to deliver great online shopping experiences on smartphones.
Personalized Mobile App Development
Bluelupin’s team specializes in making tailor-made mobile apps specific to your brand. It ensures that customers have a smooth and engaging shopping experience that is intuitive. These apps are designed with user-friendly interfaces, making browsing and purchasing products a cinch and fun.
AI and Machine Learning Integration
Bluelupin powers mobile applications with AI and machine learning to personally tailor the shopping experience. Applications can recommend products, offer customized deals, and increase customer satisfaction by analyzing user activity and preferences, which translates into greater conversion.
Scalability and Security
No matter how much your business expands, Bluelupin assures that your mobile application works with higher rates of traffic without losing its performance. The solutions are top-level in security features, preserving customer data, and ensuring compliance with regulatory requirements to retain trust.
Cross-Platform Compatibility
Bluelupin develops apps that work seamlessly across all devices and operating systems, so your customers can access the store from anywhere at any time. This compatibility with cross-platforms provides the business with a broad reach in brand accessibility.
How to Get Started
Are you ready to take your business to the next level with a mobile shopping experience that is best in class? Bluelupin will guide you through every step of the way. Our custom software and mobile applications run across different devices without a glitch, and the User Interface of applications is designed with intuitiveness. We integrate advanced systems and processes in our designs to emphasize health and well-being with nature-inspired approaches.
If you are thinking about developing a mobile app that is unique and outstanding in results and backed by consumer data, our experts are just a call or email away. We help you explore ideas into a high-power mobile application that brings greater satisfaction and more sales.
FAQs
1. What is m-commerce in retail?
M-commerce also refers to mobile commerce. M-commerce in retail means shopping products and clothing materials digitally using wireless mobile devices. Wearables are also considered a tool for M-commerce.
2. What are the benefits of m-commerce?
M-commerce offers the convenience of shopping anything, anytime from anywhere only through scrolling mobile applications. This is the most sought-after benefit among many others. This helps your business track, and analyze customer shopping behavior and market strategically based on that data, improves customer satisfaction, and increases word-of-mouth marketing to boost your business profits.
3. What is the role of m-commerce for business initiatives?
M-commerce enables businesses to reach and serve a wider customer base and retain customers while exercising less effort. M-commerce also empowers consumers to compare product quality and prices on the listings, read genuine reviews, ask chatbot questions before purchase, and choose a reliable payment gateway option of their own choice.
Conclusion
You can be a traditional store owner or you may have an online platform for your store, but you cannot prosper while ignoring the wave of mobile shopping trends in India.
We know it’s not easy for everyone to know the A2Z of mobile app development or custom software development processes. So, what would you do? Stand back and see others progressing through mobile shopping facilities.
You probably cannot do that, therefore, collaborate with Bluelupin Technologies, the top software development company in India. We are together on this journey, riding the waves of all the latest trends in the mobile shopping regime and taking your business to the next level by driving more traffic, more revenue, more sales, and ultimately more profits!
