Customer Satisfaction Increase by 24% with AI-Powered Chatbots (2024 Study)
Digital assistants referring to AI Chatbots, helped in a 24% increase in customer satisfaction over the last year. This is one of the most crucial reasons why every industry has started to invest heavily on AI powered chatbots. Among them all, the Retail Industry is seen to leverage chatbots more than other industries. However, there are several factors that contribute to increasing customer experience and thereby customer satisfaction.
The most important among other reasons are as follows –
1. 24/7 availability: AI powered chatbots can work 24/7 so that your customers never feel unheard. This characteristic is most helpful for businesses that operate globally. Because even in off business hours, customer’s queries are resolved.
2. Faster resolution: Very basic queries and repetitive types of issues can easily be resolved by a chatbot. Chatbots can be trained on common issue resolution procedures, resulting in quicker query resolution.
3. Personalized conversation: AI bots are trained on a customer’s different chatting styles to make them evaluate a person’s personality. Chatbots can easily converse with anyone on the basis of their personality and past actions on the website, by leveraging personalization that customers love the most.
4. Increased efficiency: Customers love when they get quick service from you. AI bots lets you automate several customer support tasks, which only Increases errorless efficiency and faster customer service.
Some statistics showing the growing importance of AI Chatbots in boosting customer satisfaction.
- 34% of retail consumers felt more comfortable conversing with Chatbots than their human counterparts.
- 1/3rd of customers were happy with chatbot’s effective query resolution process.
- Among the people surveyed, 80% of them desired personalization from the retail industry that can only be achieved by using AI bots.
- Almost 600 customer centric firms were surveyed, 90% among which witnessed 80% improvement in customer satisfaction through faster complaint resolution.
Businesses using chatbots see a 70% decrease in query requests, signifying customer satisfaction.
