Search engines have integrated social media optimization or SMO into general SEO, making your activity on Facebook and Twitter an essential element to your search rankings. Marketers who are not up to date with Google’s search algorithm may easily overlook SMO, oblivious of the impact it has on their online visibility. For those who have a nodding acquaintance with the concept, the problem sets...
Let’s face it: the admin panel is one of the most critical components in a web application; sadly, building it is also the most tedious job in the world. Now, developers don’t mind creating forms for sure, but if there are more than a few, it’s enough to make one cry. Forms, controllers, validations, styling . . . the cycle never seems to end as the deadline creeps ever closer. There’s no shame...
Today, it is impossible to exist without the internet. Since its introduction in 1992, the internet has become increasingly relevant to our everyday lives. Now more than ever, human beings are highly dependent on the internet. We use it for everything. From searching out new information down to passing across information to other people, the internet is a mainstay. Today, there are smart homes...
E-Commerce has grown exponentially over the years. Now, it’s growth is predicted to shrink little by little until 2021, but its total dollar value in sales will still be a whopping $4.8B. Mobile and Multi-Channel While the move to mobile-first is well underway, research shows that people still prefer to make purchases using desktop. They use mobile devices to research about products. This gives...
A New York Harley-Davidson dealership managed to increase their sales leads by 2,930% using AI driven marketing platform Albert. “I’m sorry, Dave, I’m afraid I can’t do that.” These ominous words were uttered by HAL 9000, a rogue AI-powered supercomputer in charge of the spaceship Discovery 1 in 2001: A Space Odyssey, and have sent chills down the spines of generations of moviegoers. One of...
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